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Data-Driven Customer Engagement Is Giving Car Dealerships An Edge

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Since it first appeared on the market, live dealership chat software has revolutionized the auto sales industry by giving dealerships an unprecedented ability to reach out to customers online and generate high quality leads. Where once dealership websites were passive repositories of information, with dealership chat they are now extensions of the showroom, with friendly sales personnel on hand to answer queries and offer visitors a chance to do everything from book a test drive to apply for financing.

Because car dealerships are utilizing chat software in growing numbers, these software tools become standard across the industry, and dealerships that want to maintain an advantage over the competition are turning to ever more sophisticated tools for help in leveraging their online presence to guarantee optimal sales.Not only is online chat software providing an increasingly robust supplement to dealerships’ in-house sales teams, the most innovative providers are using search data to …