1) Digital Marketing and Advertising 

Today’s marketers proudly peddle digital marketing as a new medium for advertisement – just like TV marketers – they aren’t any different than those who utilize the traditional marketing channels. 

While digital advertising tools differ from traditional advertising tools like magazines, TV, and more, and also need specific plans and execution, the underlying principles of advertising and marketing remain the same.

2) Content is King

An important aspect of winning the online marketing game is to create good content that meets the needs of your customer. As a digital marketer, good content (posts, blogs, videos, infographics, etc.) should be informative and widely used to bring in an audience.

3) Engagement and Creativity 

People are increasingly making use of social networks that provide the opportunity for greater engagement. In this case, marketers must provide quality creative content to their consumers for them to stay engaged.

4) Increased Mobile Marketing 

Google announced recently that people use mobile …